Nat Couropmitree
I help local businesses get found online and build the systems to handle what comes next.
Most businesses don’t need everything. They need the one thing that’s actually holding them back.
Websites
Strategic websites that reflect what makes a business distinctive, not an industry template with a new logo dropped in.
Local SEO
Helping good local businesses get found by the people already looking for them, across Google, Maps, and AI search.
Growth Systems
CRM and AI automation that catch the inquiries you’re missing, follow up consistently, and give you back your time.
A somewhat nonlinear path
My career has taken me from anthropology to genetic epidemiology, from coaching entrepreneurs to designing websites. It looks scattered on paper. The thread is that I’ve always been interested in the same thing: finding the pattern, spotting what makes something distinctive, and figuring out how to make it work better.
I’ve been building websites since 2010 and doing it full-time since 2024. These days, I spend most of my time helping local businesses get found online and developing systems to help them grow sustainably.
I speak about getting found, standing out, and scaling with simplicity.
I speak with business groups, professional associations, and conferences about getting found online, standing out in a crowded market, and using AI and automation to leverage growth and expand capacity.
IA lot is changing in online marketing and AI right now, and my instinct is to investigate it, test it with real businesses, and share what’s actually working. Maybe that comes from an earlier career as a genetic epidemiologist at Boston University School of Medicine, looking for real signals in noisy population data. But more likely, I’m a researcher at heart.